Tips for Yelp Success

Apr 23, 2014

Behold: The Power of the Perfect Public Comment

By claiming your business page on Yelp, you will unlock free tools to connect with customers, and a well-crafted public comment is the ultimate game changer. What makes a public comment so powerful? Two things: it demonstrates to any potential customer viewing your Yelp listing that you care about your customer’s feedback, and it also gives you a platform to share your side of the story. Check out our top three tips for posting a perfect public comment:

1. Remain poised and professional. Posting a public comment in response to a review is like talking into a megaphone at your place of business. Meaning, not only will the reviewer you’re responding to be able to read your reply, but so will everyone else that lands on your business page. With this in mind, leave your emotions behind, keep your tone in check, and start your response by thanking the reviewer for their feedback.

2. Don’t be afraid to state your policy. In addition to giving you an opportunity to show-off your great customer service skills, posting a public comment also gives you a chance to share your company’s policies and practices should there be any inaccuracies in a review.

3. Highlight any changes you’ve made as a result of a review. There’s no better place to mention the changes you’ve made to your business than in a public comment. How else would potential customers know you’ve improved the consumer experience at your business?

Reprinted from the Yelp Blog.

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