Imagine a world...have you seen this?
It is 18 minutes of the best advice I have seen in a long time. 22 million people have seen this video, but I don't see people using this great advice.
Today I had the opportunity to attend a great networking meeting. Guess what, the people that held the interest of the group started with why!
I felt the need to share with my readers because it can truly be business changing. I just saw it happen.
I encourage you all to take a few minutes to refine your elevator pitch. Start with why, not what you do.
Copyright © 2018 Lawton Publishing. All rights reserved.