Hashtags On Facebook Affect Business

Jun 14, 2013

Facebook is officially unveiling hashtags to its platform. Hashtags, which are hugely popular on Twitter should theoretically make the social media giant more conversational and could have significant search engine optimization implications.


Photo: Getty Images


So, how can your business benefit from this feature?

1.Discussion: Today hashtags are used to facilitate online discussion.  A Facebook spokesperson said  “Like other Facebook marketing tools, hashtags allow you to join and drive the conversations happening about your business…We recommend you search for and view real-time public conversations and test strategies to drive those conversations using hashtags.” Many businesses are are already using hashtags to drive business by recmmending or even using guides to direct followers with “tweeting” points to help facilitate discussion on Twitter. By adding these same hashtags to Facebook businesses have the opportunity to broaden that conversation.

2. Conferences/Events: Hashtags can be used to promote events and event discussion.  They also make it easy for participants to follow the conversation thread and participate whether they are present or just following the conversation from another location.

3. Advertising: You can add hashtags you are already using in advertising campaigns to Facebook to amplify these campaigns.

Facebook said hashtags are now available to a small percentage of consumers and businesses, while it intends to roll them out more widely in the coming weeks.

So, start adding unique hashtags to your Facebook posts to help increase the reach of your post(s) and conversations.

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